Google Ads Search Certification: Cheat Sheet (Part 3/3!) + Certification Tips

(The final installment!) Welcome back to the final installment of getting Google Ads Search certified! Hopefully you’ve been following parts 1 & 2 and feel ready to get certified yourself! Today we’ll be covering the final three modules. These are “reach valued customers with search audiences”, “boost performance with optimization score”, and “increase conversions withContinue reading “Google Ads Search Certification: Cheat Sheet (Part 3/3!) + Certification Tips”

Google Ads Search Certification: Cheat Sheet (Part 2/3)

(still not sponsored!) Welcome back! Today is part 2/3 for the Google Search Certification cheat sheet! If you haven’t already read part 1 (very important for certification) click here! Today’s blog post will include info from three modules. These are “deliver the right message with text ads”, “make ads relevant with search extensions”, and “increaseContinue reading “Google Ads Search Certification: Cheat Sheet (Part 2/3)”

Google Ads Search Certification: A Cheat Sheet (part 1/3)

(not sponsored unless Google wants to pay me) Hello hello! As we all know by now, Google is probably the closest company to the Illuminati. They track ya, they track your info, etc. etc. As marketers, now’s your chance to harness this Google-power! Learn about how to make Google work for you! Today I’ll beContinue reading “Google Ads Search Certification: A Cheat Sheet (part 1/3)”

Social Media: Episode VI – Return of the Investment

“Obi-Wan has taught you well” Hello! Welcome back, or welcome if you’re new. Today we’ll be talking the big bucks; the return on [your] investment (ROI). This is where you see the benefit from all your hard work! The content we’ll look at for this post is Carlos Gil’s Social Media Marketing: ROI. This willContinue reading “Social Media: Episode VI – Return of the Investment”

Formula Stealing and ManTracking

(the importance of documentation and analytics in marketing) Hello hello! Today’s blog post is going to be short and sweet. We’ll touch on the importance of documentation and analytics in relation to social CRM. Let’s jump on into it! Documents and Analytics Process Documentation: Documents that support a process (ex. Activities, policies, etc.).This is importantContinue reading “Formula Stealing and ManTracking”

Marking Your Territory

(you don’t need to pee on a tree to make your mark!) Welcome back! If you’re new, be sure to check out my last blog post about what a CRM system is and how it can help you. Today’s content builds off it, but feel free to read all these tips first! So, today we’llContinue reading “Marking Your Territory”

Customer Relationship Management (Social Media Edition)

(aka: how to make sure your customers don’t hate you!) Howdy folks! Today we’ll be diving into the wild world of social CRM (customer relationship management). To do this, we’ll be looking at tips provided by Megan Adams on her LinkedIn Learning course Social Media Marketing: Social CRM. Let’s jump on into it! A IntroductionContinue reading “Customer Relationship Management (Social Media Edition)”

Your Network: The (Rainbow) Connection

(Get your network beyond your Facebook friends from 10+ years ago) Your network is essentially people you know. It’s good to have a large network because; like the classic saying goes, “its not about what you know, but who you know”. Additionally, if you connect with people you know, this increases the probability that theyContinue reading “Your Network: The (Rainbow) Connection”

Overcoming The “Everyone On the Internet Are Predators” Era

(AKA: how to break past your fear and use your real name online) LinkedIn! If you’re like me (a 1998 kid), you were probably part of the “everyone on the internet is a predator” generation. Due to these intensive safety measures, I found it difficult to go from anonymous to “find me and hire me”.Continue reading “Overcoming The “Everyone On the Internet Are Predators” Era”

Metrics: “Math” for Marketing

(A necessary evil; unless you like math) Metrics; a marketing student’s fear because it implies math. But alas, poor Yorick, it must be discussed! Metrics are integral to the advertising process. It’s all the data that tells you (and your boss/client!) that your ad campaign worked. Metrics means to measure and that’s all you’re doing,Continue reading “Metrics: “Math” for Marketing”

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