Metrics: “Math” for Marketing

(A necessary evil; unless you like math) Metrics; a marketing student’s fear because it implies math. But alas, poor Yorick, it must be discussed! Metrics are integral to the advertising process. It’s all the data that tells you (and your boss/client!) that your ad campaign worked. Metrics means to measure and that’s all you’re doing,Continue reading “Metrics: “Math” for Marketing”

Facebook Ads; How Do They Work?

(Almost as easy as understanding magnets) You understand the basics of social media marketing, but how do these things even work? This section will cover target audience, budget, and more! Here’s the two-step process to advertising on Facebook: Step 1: Have a Facebook/social media accountStep 2: Add a payment method to the account (gotta pay forContinue reading “Facebook Ads; How Do They Work?”

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